Primer

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  • d program Medicated Skin Care Base CC Baby Pink SPF20 PA+++ 25g

    Shiseido

    d program Medicated Skin Care Base CC Baby Pink SPF20 PA+++ 25g

    ¥7,200
  • d program Medicated Skin Care Base CC Medium Beige SPF20 PA+++ 25g

    Shiseido

    d program Medicated Skin Care Base CC Medium Beige SPF20 PA+++ 25g

    ¥7,200
  • UV Ultra Fit Base EX 02 Peach Pink SPF30 PA++ 30g

    CEZANNE

    UV Ultra Fit Base EX 02 Peach Pink SPF30 PA++ 30g

    ¥2,000
  • UV Ultra Fit Base EX 00 Orange Beige SPF30 PA++ 30g

    CEZANNE

    UV Ultra Fit Base EX 00 Orange Beige SPF30 PA++ 30g

    ¥2,000
  • UR GLAM Makeup Primer 01 – Clear Beige 15g

    Daiso

    UR GLAM Makeup Primer 01 – Clear Beige 15g

    ¥700

Makeup Primer Products

A makeup primer works as a base for makeup, helping create a smooth surface before foundation or other face makeup. Different formulas target different skin concerns, from the appearance of large pores and uneven skin to dryness, excess shine, and fine lines. A hydrating primer can help dry skin feel more comfortable, while a mattifying primer may be a better choice for oily or combination skin.

Choose a Primer for Your Skin Type

Your skin type is an important consideration when choosing the best primer. For oily skin, a mattifying primer can help create a balanced-looking matte finish. Dry skin may benefit from a hydrating face primer featuring ingredients such as hyaluronic acid. For mature skin, smoothing formulas can help create a more refined-looking canvas around pores and fine lines. If you have sensitive or acne-prone skin, consider formulas that complement your existing skincare routine and skin concerns.

Blur Pores and Smooth Complexion

A blurring face primer can help soften the appearance of pores and create a more polished complexion. Illuminating primer formulas can brighten the look of your face with a subtle glow, while color-correcting options can help visually balance uneven skin tone. For a simple everyday makeup routine, choose a primer that gives your preferred finish without feeling heavy.

Primer With SPF and Skincare Benefits

Some primer formulas combine cosmetic benefits with skincare-focused ingredients. Primer SPF options can provide a convenient additional layer of sun protection, although they should be used according to the product's stated SPF and application guidance. Ingredients such as niacinamide and hyaluronic acid may also appear in selected formulas designed to hydrate, brighten, or support a smoother-looking complexion.

How to Choose the Best Makeup Primer

The best makeup primer depends on your skin type, desired finish, and makeup goals. Apply a pea-sized amount over prepared skin and allow it to settle before foundation. A grip primer can help makeup adhere, while a matte primer may suit those who prefer matte makeup. For a luminous look, an illuminating primer can provide a dewy-looking base.

Build a Long-Lasting Makeup Routine

Primer is only one part of a complete makeup application. Pair your chosen base with Foundation for customizable coverage, or explore BB Cream and CC Cream for lighter, multifunctional complexion options. For targeted coverage, add Concealer , then finish your makeup setting routine with an appropriate setting spray.

Why Buy Makeup Primer from Japan Standards?

Japan Standards makes it easy to explore Japanese beauty and cosmetic products in one destination. Shop the wider Makeup collection to find products that complement your makeup base and everyday beauty routine. Select a primer based on your skin type, preferred finish, and desired makeup wear for a smooth-looking, flawless base.

Frequently Asked Questions

What is a makeup primer?
A makeup primer is a cosmetic base applied before makeup to help smooth the appearance of skin, create an even canvas, and support longer-lasting makeup wear.
Which primer is best for oily skin?
A mattifying primer is often suitable for oily skin because it can help reduce the appearance of excess shine and create a more balanced-looking base.
Can I use primer on mature skin?
Yes. Smoothing and hydrating primer formulas can be suitable for mature skin and may help create a more refined-looking canvas around pores and fine lines.
What is a hydrating primer used for?
A hydrating primer helps provide a comfortable, moisturized-feeling base and can be useful for dry skin or skin that develops dry patches during makeup wear.
How much face primer should I apply?
A pea-sized amount is generally a good starting point. Apply a thin, even layer and allow it to settle before continuing with foundation or other face makeup.
Can primer make makeup last longer?
Primer can help create a smoother base and improve how makeup adheres to the skin, which may support longer-lasting makeup wear depending on the formula and your skin type.